I am a huge fan of marketing the library and the more creative the better. I just got a look at Wyoming Public Library’s marketing campaign and although I might not like all of it (mudflaps) I am greatly impressed. I know that it is difficult to find dollars for advertising the library but they must be found. What good does it do to spend thousands of dollars on programs, databases and materials that a large segment of our population knows nothing about. It is the members of our community who are not using the library that we must reach and I think the only way we are going to reach them is to advertise where they are. I particularly love the bill boards. I also think that advertising on the sides of buses and on bus stop shelters might be a good idea. To get an overview of the Wyoming marketing plan click here.Wyoming Library Billboard